Under armour myfitnesspal5/25/2023 He instituted a $200 million, five-year turnaround plan with an unwavering focus on bringing Under Armour back to its roots as a sports brand. When the Swedish-born executive joined Under Armour in 2017 as president and chief operating officer, the once-high-flying company was faltering both in terms of sales, as well as with scandals ranging from strip-club visits to Securities and Exchange Commission investigations.
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